How to Increase Conversion Rates with Google Shopping Feeds

If you sell tangible products online, you already know how crucial Google Shopping feeds can be. But did you know that with just a few simple tweaks, you can greatly improve your products’ visibility in shopping feeds and thus get your products viewed (and possibly purchased) by more customers – thereby increasing your conversion rate?

And perhaps the best part is that it doesn’t require any deep development or programming experience. Ready to learn how? Let’s take a closer look.

Improving Your Feed with Attributes

According to a report recently released by ROI Revolution, simply having a shopping feed is no longer enough. Your feed is your product’s packaging in a world where customers can’t always try it on or feel it. From their point of view, they’re putting themselves at a huge risk simply by choosing to potentially do business with you. A quality feed can show them that you’re just as invested in their satisfaction as they are.

A properly optimized feed means that you don’t just have more data than anyone else, but that your data is better quality.

Your individual product attributes can make a significant impact, so taking the time to do them properly can be the difference between “just browsing” and “I have to have that”. Of course, many merchants settle for filling the basics – title, description and keywords – with whatever’s on the label.

But even doing the bare minimum is doing a huge disservice to your product and sabotaging it before it even gets out of the gate.

So let’s look at how to properly optimize those points before moving on to the more technical aspects (it will be painless, I promise).

Title – Unless you’re the manufacturer of the product itself, don’t waste time or space putting in your company name. Customers don’t care. Use words that they would use when searching for the product, including the brand. Look at these shopping ads for the Samsung Galaxy S6 smart phone:

Image Source: Whoopapp

Here, the customer is most likely to search the exact brand and model – Samsung Galaxy S6. Since you only have 70 characters, it pays to prioritize since only 25 of those show in the feed. So prioritization goes Brand Name > Exact Type of Product > Features/Characteristics – so the full product listing ad might read “Samsung Galaxy S6 Android Smartphone 4G”

Description – Here it pays to look at your product from the perspective of the customer again. Since they are likely only scanning quickly to find a match, it’s a good idea to make your description as visually digestible and helpful as possible.  This is a great place to put features that may not have fit in the title. Here, you want to do your best to answer any questions a customer may have about a product before they click.

Keywords – this is the perfect opportunity to dig deep into those reports and see which words your customers are using to find your product in the first place. Look at the terms that convert best and use those in your description where applicable.

Make Optional Attributes Part of Your Feed

Oftentimes, retailers mistakenly assume that if an attribute is optional, it isn’t necessary. But according to the ROI Revolution Google Shopping report, just because it’s optional doesn’t mean you shouldn’t include it anyway.

Google has a quality score for feeds – and while we don’t know the “secret sauce” of what makes up the algorithm, we do know that products which have all their information complete will have a better quality score than those who do not.  And according to ROI Revolution, certain optional attributes can help further optimize your feed and improve its performance and quality score.

The Alphabet Soup of UPCs, MPNs and Brands

The Universal Product Code, Manufacturer Product Number and brand of your items won’t likely be searched for by customers. They will, however, be used by Google to group and optionally compare products, like the cookware below:

Image Source: ROI Revolution Google Shopping Feeds report

Here you can see that even big-name brands like Macys, Sur La Table and Bloomingdales haven’t exactly done their homework on optimizing their product feeds. But as the report notes, take a look at Austin Kayak. Not only is it a Google Trusted store, which is an added bonus, but it also highlights their offer of free shipping and no sales tax.

You’d be forgiven for cringing when the thought of being stacked up there with your competition comes to mind. But Google Shopping calculates sales tax and shipping as part of the total – found in the “Total Cost” column. Businesses which offer free shipping and no tax automatically become the lowest price – even if they hadn’t highlighted their offer

Now the question becomes, can Google find your products and accurately compare them with others in the same price/feature range? Not if you haven’t taken the time to fill in the alphabet soup of brand, UPC and MPNs.

Size (And Color, and Material) Matter

Merchants are reluctant to input their products’ sizes into their Google shopping feed because they feel like they have to painstakingly measure things like width, height and depth. But at this stage in the shopping experience, customers only need to know the basics.  Consider these examples from the report. Size is important on all of them, but only general information is there for filtering purposes.

Image Source: ROI Revolution Google Shopping Feeds report

The same applies to color. Even if one of your products is “charcoal grey” and the other is “ash grey”, customers are likely going to simply look for “grey” and filter their choices accordingly;  not to mention that even Google’s filtering options tilt toward the very basic:

Image Source: ROI Revolution Google Shopping Feeds report

Material is another matter. Like size, you don’t have to be specific. As the report notes, customers aren’t going to care (in the beginning) about your 90% organic cotton blend when they’re simply searching for “cotton”.

There are many other attributes you can set that will greatly enhance your product’s performance (and therefore its sales and conversions) in your feed, including custom labels. To learn precisely how to set these, you’re encouraged to download the official report from ROI Revolution’s website (email required).

Are You Using Your Google Shopping Feed to the Fullest?

It can seem overwhelming to dive head-first into the details of your shopping feed, but as this report has shown, it’s the little things that matter most. Whether you have 5 products or 5,000, taking the time to submit them right can make all the difference in search, product listing ads and paid ads.

Are you using Google shopping feeds for your own products? How has adding attributes improved your products’ performance overall? Share your triumphs with us in the comments below and let us know your thoughts!

About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today! Follow @sherice on Twitter, LinkedIn or Google+ for more articles like this!

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Huge Changes Coming to AdWords & Other Top Stories from May

Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

 

Of course, there was a bunch of other exciting stuff going on at the WordStream blog this month, but in light of Google’s epic announcement, we won’t be offended if you overlooked it – kind of like if a nifty new tool were released on the same day as Godzilla was sighted off the coast of Japan, for instance.

1. 5 Big Changes Coming to AdWords: Everything You Need to Know: This was the story in digital marketing this month. Google unveiled a host of new features that advertisers and marketers can expect to take advantage of as early as next year, including location-based ads in Google Maps and new responsive display ads. Larry was at Google’s headquarters in Mountain View, California, for the announcement, and this detailed summary of the impending changes should be at the top of your reading list.

2. 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition: Some businesses shy away from directly competing with other companies in their space, favoring a less confrontational approach. However, as Larry explains in our second-most popular post from May, going straight for the throat can be a remarkably effective advertising strategy. Check out this post for five ways you can go after your competition – and win.

3. 7 Excel Tricks to Make You a Power User: Let’s face it – Excel will never be a “sexy” application. Although few people are impressed by pivot tables and other Excel features, that’s not to say they’re not incredibly powerful. In this post, Larry highlights seven cool tricks you can use to level up your Excel skills.

4. Google Expanded Text Ads: 10 Things You Need to Know: Last week, Google announced the biggest change to its text-based PPC ads we’ve seen in 15 years – but what’s going on? Find out in our fourth-most popular post of the month, in which WordStream’s Fearless Leader Larry Kim highlights what you can expect from Google’s newly expanded text-ad format, and how you can leverage these new features for maximum gain.

5. Why You NEED to Raise Organic CTRs (And How to Do It): In the world of PPC, most marketers are primarily concerned with the CTRs of their paid campaigns, an understandable position. However, if you’ve been neglecting your organic CTRs, you could be in big trouble. Larry drops some knowledge in this post about why you need to start focusing on your organic CTRs, too – right now.

6. 3 Landing Page Optimization Myths EXPOSED: Conversion rate optimization is arguably the hottest trend in digital marketing since content. Unfortunately, there’s a lot of bad information out there, including some stubbornly persistent myths and misconceptions about what landing pages should be and do in the first place. In our sixth-most popular post of May, yours truly debunks three of the most common landing page myths, and offers several suggestions on what to focus on instead.

7. Easy AdWords Bidding Strategies for Newbies and Math Haters: Getting started with AdWords is easy. Grasping complicated bidding strategies is another matter entirely. Fortunately, you don’t need to be a doctoral candidate in applied computational mathematics to start leveraging the power of AdWords’ bidding options, as Erin expertly demonstrates in this post. Essential reading for those hoping to exert more power and control over their campaigns.

8. These Coding Skills Will Make Every PPC Specialist More Valuable: These days, it seems like everybody’s learning to code. Even if you don’t know a string from an array, or couldn’t declare a function in JavaScript if your life depended on it, you can still learn fundamental coding skills that will make you considerably more valuable to employers and clients as a PPC specialist. In this post, guest author Frederik Hyldig of Denmark’s s360 agency shows you how to do just that.

9. 7 Totally Underrated Free AdWords Tools: You could be forgiven for thinking that you don’t need any more free tools to help you manage your PPC workflows. While you might be right, these seven free AdWords tools are seriously underrated, and Erin shows us why in this post. You never know, you may just find the tool that could save you hours of time.

10. 9 Easy Ways to Improve Your Marketing Resume: Looking for a job in marketing? Have you optimized your resume? No, I’m not kidding. In our final post of this month’s round-up, Elisa explains why you should absolutely include keywords in your resume (yes, really), why listing Microsoft Office “skills” is a waste of space, and other great tips to help your resume stand out from the crowd. A must-read for new and experienced marketers alike.

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[Podcast] Episode 024: The most downloaded episode of all-time with Noah Kagan

On this episode of Ask Me About Email Marketing, we discuss starting, failing, monetization, driving traffic, staying accountable, growing businesses, connecting with people, and much more with Noah Kagan, the chief sumo at SumoMe.com. Whoa, that’s a lot to talk about.

In fact, Noah covers so much ground in our brief conversation, I’m convinced that this episode will be THE most downloaded episode to date. Let’s make it happen.

In this episode, you’ll learn:

• Why quality of subscribers supersedes quantity
• How to commit to an email strategy and stay accountable
• The velocity to $1 principle, and value of selling early
• Ways feedback from subscribers can shape your strategy
• The importance of sticking with your business
• Some tactics for getting traffic, what to do with it, and why you might not need it at all
• … and much more!

Thanks to Noah for joining the show, dropping some knowledge, and providing marketers with a ton of valuable tools at SumoMe.

Here are a few links that were mentioned on the show:

• SumoMe
• AppSumo
• OkDork
• Traffic1m

Click here to download this episode directly. (MP3)

Have a question about email marketing? Leave us a message at aweber.com/podcast.

The post [Podcast] Episode 024: The most downloaded episode of all-time with Noah Kagan appeared first on Email Marketing Tips.

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3 Ways to Increase Conversions (Without a Single A/B Test)

Small changes often equal small gains.

That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.”

Sure, switching your landing page’s button from orange to green might help. A bit.

However, data shows that small improvements from small changes often regress back to the mean over time.

So while those initial results seem promising, many times they’re short lived.

Instead, the unicorns – the accounts regularly topping 10% conversion rates – are playing a different game altogether.

What do the unicorns to increase conversions do that you currently don’t? Here are the three top areas to focus on – none of which involve changing your button color or other small-time A/B tests.

1. Upgrade Your Offer

Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there.

That’s an issue, because Point #1 in Larry’s article was: “Across all of the high-performing landing pages, we saw massively creative and differentiated offers.”

It’s fair to say that if your core offer is generalized and cliché, it literally doesn’t matter what the landing page even looks like. There’s no compelling value proposition to get strangers to buy-in.

Instead, you need a differentiated offer to build everything else around.

That was the genesis for the AdWords Performance Grader.

 

Marketing graders and other calculator-like offers are commonplace now in the marketing industry. They work because they give people:

• A quick, painless audit of their current performance
• Benchmarking data to see how they compare with others
• A personalized action plan with recommendations to improve performance

In short, they do all of the hard work and provide prospects with an immediate solution to a problem. In exchange, the company gets some basic user data to begin nurturing each lead over time.

Another great example (brought to my attention from this post by Brian Sun) is Lowe’s Lawn Care Plan.

 

This interactive feature helps people plan out their lawn (you know, city folk, those things with dirt and grass in them) based on their desired style, even factoring in your local climate (which also nets Lowe’s your zip code).

After answering a few very basic questions, the result offers users instant answers, and a customized, step-by-step roadmap to follow for improving the quality of their lawn.

They also include a GINORMOUS purple email subscription call-to-action at the bottom of the page to encourage people to sign-up for reminders.

 

In both cases, these interactive tools are focused on the primary problem or pain point people are experiencing first. They’re using that compelling hook to get your attention, before building a little interest and eventually showing how their products or services can fix said problem.

This final example is completely different, and focuses on large-scale, industrial real estate transactions. But the overall objective is the same.

When new companies are opening or moving warehouses (for product storage), they’re primarily concerned with availability and cost when searching for vendors. Things that take too long, or cost too much, threaten to throw their project timeline off the rails or kill their budget.

So when my company worked with United Material Handling to revamp their website, we wanted to bring their internal inventory system to the forefront of the site, allowing customers to browse their product line and get this feedback instantly.

 

Customers can simply select a Part Type and the Condition (New or Used) they’re looking for to get results. For example, if they selected Carton Flow and Used, here's what they’d see next:

 

Here are the results they get:

1. Sizing: Users can scroll through the exact sizing they’re looking for.
2. Quantity: They can enter their desired quantity, and we also show how much of a given product is currently in-stock and ready to ship.
3. Price Estimate: We then give users a rough pricing estimate based on the selected product type, condition, size and quantity. 

If it all looks good, they can immediately “submit” this information to the company for an official quote (or keep browsing, similar to an ecommerce experience).

Even though the execution and context is different, the goal is the same:

Find out what’s most important to customers (based on their biggest pain points) and figure out a way to give them a sample solution (which leads to your products or services).

2. Analyze Your Conversion Flows

If your offer is good, you should have something compelling to share, promote, and drive new leads at a faster pace.

That flywheel momentum leads us to the next step:

"Identify the obstacles keeping prospects from converting and get those roadblocks out of the way by changing the flow. Test different variations to find out exactly which path to conversion works best for your audience.”

Friction is an important concept to keep in mind when trying to increase conversions. Generally speaking, less is more; as in, the fewer steps, fields, or pages required prior to a transaction, the better.

For example, instead of making people click through your Shop and Product pages before adding their desired widget to a cart, you can bring these most popular items to your homepage and eliminate a few unnecessary steps.

 

Marketing Experiments tested and proved this theory, first looking at what happens when customers need to go through seven (!) different steps before signing up for a subscription.

The results, predictably, were abysmal.

Zero registrations. And only a tiny fraction (1.88%) of the audience even bothered to begin this lengthy sign-up process.

Next, they tried reducing this down to four (and later three) stages to see if it improved conversions across the board.

 

The result? Simply changing from four steps to three (so reducing one page) resulted in a conversion increase of 32.35% (or 0.34% to 0.45%).

BUT…

There’s always a but.

Introducing more friction isn’t always bad. Sometimes, it’s desirable.

For example, Moz has found that their most profitable customers are ones who visit their site at  least eight (!) times. These users tend to stick around longer, while those that convert quickly also don’t have the time, patience, or understanding to use Moz’s tools, and churn quickly.

This is dependent entirely on your business, and should be tested thoroughly (probably much earlier than any simple landing page A/B test).

If you zoom in a little bit to individual pages in this “conversion flow,” there are other things that can (and do) affect success.

Ideally, you want to give people an idea or indication of where they’re at in the conversion flow and what it’s going to take to get them over the finish line.

You can do this explicitly, like Amazon does with their checkout page (which also condenses important steps like Shipping and Billing into one final page).

 

You can also do this subtly, providing visual cues to help people figure out where they are, and where they should go to finish.

 

Along the way, bottlenecks or problems can pop up and throw people off their tracks. For example, this lightbox feature pops up on one site BEFORE you can even add something to your cart.

While legally prudent, the nature of the strong warnings and language here – at this first step! – will undoubtedly make a few people second guess their decision.

However if you located this step last, AFTER adding to cart but BEFORE purchasing, it probably wouldn’t have such a potentially damaging effect. 

3. Implement Remarketing!

One thing you can almost guarantee is that NOBODY is looking at your display ads.

86% of consumers today are banner blind.

As is always the case, you don’t beat grim stats like that with more ads, but better ones. Ads that are more relevant, more personal, and better timed: Like remarketing ads.

Three out of five people notice these ads. Previously dismal ad responses can raise 400%. Even Larry agrees:

“Use remarketing to recapture [the 98% of] people who showed intent but didn't convert.”

Larry went on to present this information at Inbound a few years ago, highlighting how ad fatigue affects remarketing much less over time.

Using Google’s Customer Journey to Online Purchase tool, you can even see how (and where) remarketing display ads can influence purchases in your industry.

For example, you can see how remarketing display ads for small beauty and fitness ecommerce businesses influence customer purchases – specifically, AFTER they have the chance to discover and become familiar with the brand’s products.

 

Otherwise, start with one of these common remarketing audiences, scenarios that apply to most industries:

1. New Recent Visitors: New visitors to your site who bounce, but might be interested in a related content piece that helps them become aware of the need for a product or service like yours.
2. Product/Service Viewed (or Added to Cart) But Not Purchased: These people have shown a little interest, but aren’t quite ready to convert just yet. (Here are a few more ways to combat cart abandonment.)
3. Upsells to Recent Purchases: Now that you’ve got a new customer, introduce them to additional products or services that could enhance the core offering they purchased.

The second audience above, where a prospect shows intent but doesn’t purchase, is especially interesting. You know they’re beginning to check out and evaluate your offerings, but aren’t quite sold for one reason or another (or simply aren’t ready to be sold just yet). The opportunity in this segment of people can be HUGE.

Introducing a lesser commitment for people who aren’t yet ready to buy (for whatever reason), can be a great way to widen your funnel and increase future conversions through better lead nurturing.

Remarketing can help recapture these people (who would otherwise bounce) by delivering that “lesser” offer (like the ones listed above in Section #1).

A simple change like this can result in huge cost-per-click improvements, too. In one case, we saw switching the messaging and offering for remarketing ads reduced CPC’s by 62%.

 

Facebook’s Dynamic Product Ads are like a cross between Google Shopping Campaigns and remarketing, giving you the power of increased relevancy and scale. You set up a product feed (similar to Google Shopping) that will be used to power your Dynamic Product Ads database.

 

(image source)

An ad template can be then set up to help you dynamically pull this data in and tailor each retargeted Facebook ad depending on those specific products viewed on your site.

 

(image source)

The result?

Better relevancy, timing, and personalization. The key ingredients to combating (and defeating) banner blindness.

For example, The Honest Company saw 34% CTR increase and a 38% drop in cost-per-conversion using this new remarketing feature (compared with standard Facebook ad costs).

The Real Way to Increase Conversions

Most conversion rates hover around 2%, but the outliers – the unicorns regularly topping 10% – aren’t simply switching out button colors.

They’re focused on BIG changes, because they know small ones typically only yield small gains.

Instead of sticking to the same generic offer, they’re testing multiple offers that target customer pain points and problems.

Instead of focusing on a single landing page, they’re obsessing over how changes to their entire conversion flow affect profits.

Instead of giving prospects only one change to convert, they’re employing remarketing ads to bring people back into the fold and deliver more relevant, personal ads at the exact right time.

Sure, a simple A/B test could give you good results. But most don’t.

These bigger tips might require more time and effort, but it’s worth it when you see the increase in conversions.

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.

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Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend […]

Post from: Search Engine People SEO Blog

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

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Written by Ruud Hein, Ruud Hein

The post Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3) appeared first on Search Engine People Blog.

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Title Tag Length Guidelines: 2016 Edition

Posted by Dr-Pete

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with?

Not so fast, my friend…

This is where things get messy. It’d be great if we could just count the characters and be done with it, but things are never quite that easy. We’ve got three complications to consider:

(1) Character widths vary

Google uses the Arial font for result titles, and Arial is proportional. In other words, different characters occupy different amounts of space. A lower- case ‘l’ is going to occupy much less space than an upper-case ‘W’. The total width is measured in pixels, not characters, and the maximum amount you can fit in that space depends on what you’re trying to say.

In our 10,000-keyword tracking set, the title below is the longest cut or uncut display title we measured, clocking in at 77 characters:

This title has 14 i's and lowercase l's, 10 lowercase t's, and 3 narrow punctuation marks, creating a character count bonanza. To count this title and say that yours can be 77 characters would be dangerously misleading.

(2) Titles break at whole words

Prior to this change, Google was breaking words at whatever point the cut-off happened. Now, they seem to be breaking titles at whole words. If the cut happens in the middle of a long word, the remaining length might be considerably shorter. For example, here's a word that's just not going to fit into your display title twice, and so the cut comes well short of the full width:

(3) Google is appending brands

In some cases, Google is cutting off titles and then appending the brand to the end. Unfortunately, this auto-appended brand text still occupies space and counts against your total allowance. This was the shortest truncated display title in our data set, measuring only 34 words pre-cut:

The brand text "- The Homestead" was appended by Google and is not part of the sites <TITLE> tag. The next word in the title was "Accommodations", so the combination of the brand add-on and long word made for a very truncated title.

Data from 10,000 searches

Examples can be misleading, so we wanted to take a deeper dive. We pulled all of the page-1 display titles from the 10,000-keyword MozCast tracking set, which ends up being just shy of 90,000 titles. Uncut titles don't tell us much, since they can be very short in some cases. So, let's focus on the titles that got cut. Here are the character lengths (not counting " ...") of the cut titles:

We've got a fairly normal distribution (skewed a little to the right) with both a mean and median right around 63. So, is 63 our magic number? Not quite. Roughly half the cut titles in our data set had less than 63 characters, so that's still a fairly risky length.

The trick is to pick a number where we feel fairly confident that the title won't be cut off, on average (a guaranteed safe zone for all titles would be far too restrictive). Here are a few select percentages of truncated titles that were above a certain character length:

• 55% of cut titles >= 63 (+2) characters
• 91% of cut titles >= 57 (+2) characters
• 95% of cut titles >= 55 (+2) characters
• 99% of cut titles >= 48 (+2) characters

In research, we might stick to a 95% or 99% confidence level (note: this isn't technically a confidence interval, but the rationale is similar), but I think 90% confidence is a decent practical level. If we factor in the " ...", that gives us about +2 characters. So, my recommendation is to keep your titles under 60 characters (57+2 = 59).

Keep in mind, of course, that cut-offs aren't always bad. A well placed "..." might actually increase click-through rates on some titles. A fortuitous cut-off could create suspense, if you trust your fortunes to Google:

Now that titles are cut at whole words, we also don't have to worry about text getting cut off at confusing or unfortunate spots. Take, for example, the dangerous predicament of The International Association of Assemblages of Assassin Assets:

Prior to the redesign, their titles were a minefield. Yes, that contributed nothing to this post, but once I had started down that road, it was already too late.

So, that's it then, right?

Well, no. As Google evolves and adapts to a wider range of devices, we can expect them to continue to adjust and test display titles. In fact, they're currently test a new, card-style format for desktop SERPs where each result is boxed and looks like this:

We're not even entirely sure that the current change is permanent. The narrower format is still appearing for some people under some conditions. If this design sticks, then I'm comfortable saying that keeping your title length under 60 characters will prevent the majority of cut-offs.

Note: People have been asking when we'll update our title tag tool. We're waiting to make sure that this design change is permanent, but will try to provide an update ASAP. Updates and a link to that tool will appear in this post when we make a final decision.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that […]

Post from: Search Engine People SEO Blog

Facts & Stats To Help You Determine If Your Business Should Use Google+

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Written by Jordan Kasteler, Jordan Kasteler

The post Facts & Stats To Help You Determine If Your Business Should Use Google+ appeared first on Search Engine People Blog.

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